4 Lip Wear Brands You Probably Didn’t Know Are Local


Calling all Caramel Queens and Make Up Divas!

As a brown-skinned Southeast Asian girl, I know I’m not alone when I say: It’s not easy to find a good lip shade for us. Options tend to be more limited, as is compared to our lighter skinned sisters and in my experience, when you do find those rare shades that fit, it tends to be attached to a higher ranged price tag.

But rest your beauty worries a little easier because I may have 4 possible solutions to both of those predicaments! Here are 4 local brands that meets both standards of quality and the price tag of dreams to rival even your favorite Sephora lippies.

Velvet Vanity

Official WebsiteInstagram ・ Facebook ・Twitter

Though founded recently in 2016, this KL based brand has already been making huge waves with their high quality range of matte-lipsticks that are all “locally made, 100% vegan, cruelty free and approved by the Ministry of Health Malaysia”. Their tints range from a great range of cherry red to perfect pink nudes for south-east asian skin tones. Not to mention, their product is also the least drying one to the lips out of all the brands on this list.

Their list of products may not vary as much as they mainly consist of their trademark Liquid Matte Lipsticks and their new addition, the “Go with the Flo” Lip and Cheek Tints, but their broad color palette more than makes up for it. Their product price range around an average of RM60-65 each but I would recommend checking out the Bundles Page on their website. It has a better range of quick deals all year around that is worth every penny you spend on. Their delivery is also especially speedy and every purchase comes in a well packed box (as pictured above).

If you’re not keen on online ordering your VV goods, you’re also welcome to pick up your products at any of their retailers at various participating outlets around Malaysia, Singapore and Indonesia.

Breena Beauty

Official WebsiteInstagram ・ Facebook

If VV charmed you with their curated selection, then Breena Beauty definitely will sweep you off your feet with their wide range of choices to choose from.

Founded in 2014, this Malaysian based company sports a little bit more variety compared to others in this list, as their products span from their “Velvet Creme” Liquid Matte Lipsticks, to their recently introduced Eyeshadow Pallete, “Wanderlust”. They also carry a range of high quality make up accessories like their famously soft Beauty Blender ” Beauty Pearls”, Make Up Brushes and even a Make up Bag as of recent. Their range of colors for their products covers all skin types, making it easy for anyone with any skin tone to enjoy their products.

Breena Beauty products are also cruelty-free and averages around an affordable RM39 starting point price tag. That’s definitely a huge steal for the quality it has. On top of that, they have frequent promotion deals that they announce via their Instagram account, so be sure to not miss out if you’re interested!

As of now, they’re only accepting orders via their website but delivery has been prompt and customer service is top-notch, so don’t hesitate to give it a try!

Can Can’s Beauty

Official WebsiteInstagram ・ Twitter

Can Can’s Beauty was founded in 2013 as a collaborative passion project between the founders for organic products and later on, they rode the hype wave of the release of Liquid Matte Lipsticks when they released their own range in kind. They were especially disappointed to find far too few shades that cater to medium and darker skinned ladies which birthed the brand to existence.

Can Can’s Beauty has the least amount of product range and colors compared to the rest but it definitely doesn’t mean they are lesser than any on this list. The shades they have range from delectable reds to nudes perfect for brown skin tones. They’re especially soft on the lips and it’s been a community favorite since it’s founding days. Their price tag is an average of RM59.00 per lipstick and worth its buy.

Can Can’s are currently accepting orders through their website only, but their quality is definitely vouched for and delivery is speedy, especially if you are having your goods delivered within the country.

Kamelia Cosmetics

Official WebsiteInstagram

Kamelia Cosmetics doesn’t lose out to any other names in our list of local must-mentions. With it’s bright lavender and pink pastel trademark packaging and their obvious love for mermaid themes, it’s hard to miss Kamelia’s strong branding from anywhere. Their product range centers around two matte lipstick range; the Liquid Matte Lipsticks and the Satin Matte Lipsticks. They have also started to expand their product list by adding a Cushion Matte DD Creme Foundation that comes in three shades of Light, Medium and Dark respectively.

Their products are affordable at a starting price of RM39.00. As of now, it can only be ordered online through their Instagram account directly or through partner outlets such as Zalora Online and Though growing, Kamelia Cosmetics packs a punch with their quality production that will leave you coming back for more!

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.Ryu from Leupus

When she's not busy being half of the webcomic team, Leupus, .Ryu spends her time writing and indulging time with her family. Comics, Animation, Music and good stories are some of her many weaknesses though she'd admit, being a romanticist with all of these subjects may be her biggest weakness. Her favorite sayings include "Kindness First" and "Knowledge is only ink in a bottle until you use application as your quill." A proud Muslim hijabi to boot.

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